Beginners
Coaching without judgment, pressure, or the feeling that you need to know everything before you walk in.
Formerly Iron Backs Gym
Strength Built in the Heber Valley
Fierce Performance is the next chapter of Iron Backs: a coach-led strength and functional fitness gym for people who want to train with purpose in Heber City, Utah.
Formerly Iron Backs - same gym, same community, new ownership, clear next step.
Heber ValleyLocal strength community
Free IntroAsk questions first
All LevelsScalable coaching
A clear transition
Iron Backs is now Fierce Performance.
Jeremy Jenkins is stepping into full ownership and operations, and Katie will continue helping with the transition and coaching/training. The name is changing, but the gym stays rooted in the same location, same community, and same commitment to strong coaching.
Who this gym is for
A stronger starting point for real life.
You do not need perfect confidence, a finished plan, or a certain fitness level. You need a coach, a direction, and a place that expects you to grow.
Consistency seekers
A stronger routine for people who want clear direction, steady accountability, and fewer false starts.
Former athletes
Training with purpose again, built around strength, conditioning, and measurable progress.
Women getting stronger
Strength and body sculpting with coaching, confidence, and real progression.
Big-box gym dropouts
A local gym where people learn your name and coaches help you choose the right work.
Youth athletes
Age-appropriate strength, movement quality, confidence, and athletic development.
Tactical professionals
Readiness-focused training for first responders, military, and demanding jobs.
Programs / Pick your trail
Coach-led training paths.
Start with the trail that sounds most like you. Your free intro is where a coach helps you choose the right first step.
For beginners, returners, and consistency builders
Everyday Athlete
Build strength, conditioning, confidence, and durable habits with coaching that can scale to your current level.
Start HereFor women who want strength, shape, and confidence
Women's Body Sculpting
Focused strength training, smart conditioning, and coach-led progression without random workouts or guesswork.
Start HereFor lifters who want structure and progression
Strength / Bodybuilding
Train with intent using strength work, hypertrophy blocks, accessory work, and coaching that keeps the plan moving.
Start HereFor people who want direct coaching
Personal Training
One-on-one support for goals, technique, accountability, injury-aware modifications, and a plan you can trust.
Start HereFor parents looking for safe athletic development
Youth Training
Strength fundamentals, coordination, confidence, and performance habits for young athletes.
Start HereFor first responders, military, and readiness goals
Tactical Fitness
Strength, conditioning, work capacity, and resilience for people whose training needs to carry over.
Start HereFor visitors and short-term athletes
Drop-In / Visiting Athlete
Train while you are in the Heber Valley with clear access options and a coach-led gym environment.
Start HereFinal class schedule
Add the approved class days, times, and intro availability before promotion.
Drop-in expectations
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First visit / What to expect
No pressure - just clarity.
Your intro is a simple conversation and guided first step. You can ask questions first, talk through concerns, and leave with a clear recommendation.
- 1You do not need to be in shape before starting.
- 2You will meet a coach and ask questions first.
- 3We will talk about your goals, schedule, and training history.
- 4Any workout can be scaled to your current level.
- 5You will leave with a recommended starting plan and next step.
- 6No pressure - just clarity.
Gym interior photo
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Class/action photo
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Memberships / Pricing
Transparent options.
No surprise pricing, no guessing. We'll walk you through the options and help you choose what fits your goals, schedule, and starting point.
Open Gym Access
$75/mo
Independent access for members who want a serious local training space with a community feel.
Group Class Membership
$165/mo
Coach-led group training for strength, conditioning, consistency, and community support.
Personal Training
$85/session
One-on-one coaching for goals, technique, accountability, and custom progression.
Personal Training 10+ Pack
$75/session
Reduced session rate when purchased in packages of 10 or more.
Nutrition Coaching
$150/mo
Practical nutrition support for body composition, energy, and consistency.
10-Class Group Pass
$150
Flexible class access for athletes who need a punch pass option.
10-Visit Open Gym Pass
$75
Flexible open gym visits for drop-ins, visitors, or lighter training schedules.
Family discount: 15%
Setup fee: $25
Cancellation policy: 30-day notice
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Book your free intro
Start with a coach.
The free intro is the recommended first step. Tell us a little about what you want to change, and a coach will follow up to answer questions before you commit to anything.
Ask questions firstCoach conversationClear starting plan
Testimonials / Social proof
Real stories belong here.
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Member story about coaching, confidence, consistency, or getting started goes here.
Local Heber Valley community testimonial goes here after approval.
Jeremy owner/operator photo
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Katie coaching/transition photo
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Owner / Coaching trust
Jeremy Jenkins is leading the next chapter.
Jeremy Jenkins is the owner/operator of Fierce Performance, the next chapter of Iron Backs. Katie is helping with the transition and continuing to coach/train, so members and new visitors have a familiar bridge into what comes next.
The focus stays simple: coaching, consistency, strength, community, and helping people start from where they are.
Talk With a CoachFAQ
Questions before you start.
Is this the same gym as Iron Backs?
Yes. Iron Backs is now Fierce Performance - same gym, same community, new ownership, and the next chapter of coach-led strength and consistency.
Do I need to be in shape to start?
No. The free intro is designed to help you start from where you are. A coach can scale your workout and recommend the right path.
Can I try a class first?
Yes. Start with the free intro so a coach can learn your goals, answer questions, and help you choose the best first class or training option.
What is the difference between Everyday Athlete and Women's Body Sculpting?
Everyday Athlete is broad strength and conditioning for general fitness and consistency. Women's Body Sculpting is focused on strength, shape, confidence, and body composition goals.
Do you offer open gym?
Yes. Open Gym Access is available for $75 per month, and there is also a 10-Visit Open Gym Pass for $75.
Do you offer personal training?
Yes. Personal training is $85 per session, or $75 per session when you purchase 10 or more sessions.
Do you have contracts?
Membership terms should be reviewed during signup. Current site pricing includes a 30-day cancellation policy.
What is the cancellation policy?
Fierce Performance currently uses a 30-day notice cancellation policy.
Do you offer family discounts?
Yes. The current family discount is 15%.
What happens after I submit the form?
A coach will reach out using your preferred contact method, answer questions first, and help you schedule the right free intro time.
Location / Local SEO
Train in Heber City.
Serving Heber City, Midway, Charleston, Daniel, Wasatch County, and the Heber Valley.